Nonstop

Brand development | Devise Agency

  • Brand voice
  • Website copy

Nonstop offers partial self-insurance plans for medium-sized companies. It’s a unique solution to the dramatic increase in health insurance costs that allows employers to save money while employees receive stronger coverage. I was tasked with developing a new brand voice that would present Nonstop as both high-tech and human, the anti-insurer that’s fighting the system from within.

Brand narrative

We don’t sell health insurance — we make it more accessible, more affordable, and more complete. We bring better care to more people for less money. It’s not too good to be true; it’s just the way it should be. If the right solution doesn’t exist, sometimes you have to build it yourself.

We’re Nonstop. Let’s get started.