Pivot Cycles – Experience Elevated
Brand development | Devise Agency
- Brand anthem
- Brand voice
- Video script
- Voiceover (wait, what?)
When it comes to high-end mountain bikes, few brands are as nerdy as Pivot. It’s easy to imagine equations, written in ghostly chalk, floating in the space around its engineers’ heads as they develop some of the wildest designs in the industry. But when it comes to selling mountain bikes, the numbers alone won’t tell a story that connects to riders. Pivot needed an infusion of emotion.
Little did I know when I set out to create a brand anthem, revamped brand voice, and brand video script, that I would also be adding a new skill to my repertoire: voiceover artist.
Yeah, that’s my voice in the video below. Let it be known that it was not my decision nor my request to do this. But here we are…