SIGMA – It Just Clicks
Brand campaign | Devise Agency
- Campaign anthem development
- Copywriting
- Email marketing
As a so-called “third party” lens manufacturer, SIGMA has long been fighting for its rightful place alongside first-party brands like Nikon, Sony, and Canon.
Despite SIGMA winning countless awards since the launch of its Art, Sports, and Contemporary lenses in 2012, some photographers still can’t shake the false belief that “third party” means “not as good.”
To change that, Devise Agency built a brand campaign around a hard-hitting anthem I developed: It Just Clicks. The anthem speaks to SIGMA’s broad compatibility across multiple lens mounts, illustrating to photographers that their camera and SIGMA lenses were built to work together.
Read the full case study here.
