Yakima – EXO OpenRange
Product campaign | Devise Agency
- Campaign development
- Video script
- Landing page copy
- Email marketing
This was my first major campaign with Devise. Yakima tasked us with developing launch assets for a proudct unlike anything it had ever made. The OpenRange, which would plug into Yakima’s EXO line of hitch-mounted hardware, is a kitchen-in-a-box solution to help campers and tailgaters prepare fresh meals in the wild.
I came up with a concept involving the Pacific Northwest’s favorite legendary creature to show just how easy it is to prepare a meal with the OpenRange. The resulting video became one of Yakima’s best-performing social posts.
Read the full case study here.
There are mysteries hidden in the forests of the Pacific Northwest, some more real than others. Live here long enough and you’re bound to overhear a tale of a hiker crossing paths with a mountain lion, or perhaps a far more mythical beast. But when it comes to outdoor adventures, there’s something even more exciting than a run-in with a Sasquatch: Yakima OpenRange. That’s right, this camp kitchen and storage system is so impressive it can upstage the Northwest’s most wanted — and give you a story your friends will actually believe.
